Earlier today, me and my friend Bre came across this pretty interesting article on how advertisement companies are starting to target viewers. You can find the article here.
Basically, companies like Microsoft and Rentrak are taking data from set-top boxes on T.V.s, and using it to help advertisers buy ads and target the T.V.s that are best suited for the ads.
At first, we were pretty skeptical about this. People knowing what you’re watching? It sounds as if they are looking in through your windows with little notebooks writing down every little thing you do. Then, we read further into the article, where it said “…Seth Haberman, says his company doesn’t know the names or personally identifying information about the people sitting in front of a given set-top box.”
For those of you still not sure what this means, these companies are only really paying attention to what is being watched and where it is coming from.
Also, this isn’t really anything new. Companies like Comcast and DirecTV have been trying to target ads for years, though, it’s been more successful with internet advertising companies.
Knowing this, we’re pretty fine with this.
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